Bruce is the Principal of Barcelo&Company, a public opinion research and strategy development firm in Jacksonville, Florida. His clients have included Chambers of Commerce, think tanks, the Republican Party, hundreds of elected officials, and major Florida and national corporations. He and his colleagues have an astonishing record of electoral success in electing candidates, on the prevailing side of over $18 billion dollars in tax referenda, winning over 90% of the dozens of efforts in which they have advised.
Bruce has worked extensively in international client service and democracy-building efforts, traveling extensively to countries in the former Soviet Union to teach modern polling techniques and political communication in emerging democracies. His skills in political polling and focus group research in the unique cultural and political circumstances of the former Soviet Union are singularly noted within the small community active in this sphere. He has also performed research and extensive development of democratic institutions in Haiti and Afghanistan.
Bruce is also co-Founder and Chief Strategic Officer of the Committee for Open Democracy, a international non-governmental organization chartered in the United States as a 501(c)(3) charitable institution. As the Committee’s Vice-Chairman, he is responsible for the all strategy relating to ballot integrity and election monitoring work in developing democracies in the former Soviet Union. He is an experienced election observer in democracies emerging from Soviet rule.
A native of Jacksonville, Bruce graduated from Dartmouth College in 1974 with Distinction in Government and Urban Studies, and was a Rufus Choate Scholar. While at Dartmouth he was awarded a National Science Foundation and a Public Service Fellowship to study urban decision-making systems.
Bruce is a member of the Board of Trustees of Florida State College and is Vice-Chair of the Florida Coastal School of Law Foundation. He has been active in the Florida and Jacksonville Regional Chambers of Commerce, Leadership Florida, the Florida Children’s Campaign, the Committee for Open Democracy, the Jacksonville Community Council, Inc., and the Republican Party. He is Chair of Strategic Communication for the Jacksonville Regional Chamber of Commerce.
He has been honored with the Urban League’s Equal Opportunity award and the Baha’i Faith’s Unity Award. In 2002 he was named Man of the Year by Folio Weekly. He was named by Florida Trend one of Florida’s 174 Most Influential People in 2004 and one of Florida’s top political “Hired Guns” in 2008.