"Ya' gotta do what you're good at."
Record of success: (political)
Item: Republic of Georgia National Exit Poll and Parallel Vote Count
Client: The League of Voters (Republic of Georgia)
At Issue: National exit poll and parallel vote count
The 2012 national parliamentary elections in the Republic of Georgia presented enormous difficulties
for this emerging democracy. Significant evidence of the use of "administrative resources" and other
forms of voter intimidation and corruption threatened ballot integrity just as the government was
changing from a strong-President to a Parliamentary system. As the balloting closed at 8.00 pm the
results of a comprehensive exit poll were announced showing a stunning mandate for the opposition.
Barcelo announced these results nationwide and - two nights later - announced the results of a
parallel vote count, effectively forestalling systematic vote-fraud efforts across the more than 3,600
precincts in the country. Ballot integrity was insured and democracy prevailed.
Item: 2012 Pasco County Penny Sales Tax Referendum
Client: The Nolan Group (Penny For Pasco)
At Issue: One cent local option sales tax
Message development consultation for a successful local sales tax referendum
Item: 2012 Escambia Tax Abatement Referendum
Client: Committee for New Jobs Now
At Issue: Economic Development Ad Valorem Tax Exemption (EDATE) utility
General consulting, polling, and message development for a successful extension of a local option economic
Item: 2011 Jacksonville Sheriff Election
Client: John H. Rutherford (Incumbent)
At Issue: Sheriff re-election campaign (third-term incumbent)
General Consulting, polling and message development for a successful Sheriff's re-election
Item: 2010 Sarasota School Tax Campaign
Client: Sarasota Classified Teachers Association
At Issue: $50 Million per year
Polling and message design for a pivotal local-option education referendum ... garnered state-wide interest for passing
an education funding extension effort during a severe economic downturn
Item: 2010 Pensacola Mayoral Campaign
Client: Local public relations firm
At Issue: Polling precedent to a campaign for a Mayoral campaign
Item: 2010 Beth Anne Rankin Congressional Campaign (Arkansas)
Client: Rankin Campaign
At Issue: Broad focus group research in five Arkansas counties for message development
Item: 2008 Ukrainian Presidential Election (preparation)
Client: Ukrainian interests supporting incumbent President Viktor Yushchenko
At Issue: General Consulting, message development, and team-building for Ukrainian national campaign
Item: 2007 Ukrainian Parliamentary Elections
Client: Global USA
At Issue: Party-building, message development, and General Consulting for Ukrainian national campaign
Item: 2007 Bradenton Mayoral Election
Client: The Nolan Group
At Issue: Polling and message development for a successful Mayoral campaign
Item: 2007 Jacksonville Sheriff Election
Client: John H. Rutherford (Incumbent)
At Issue: General Consulting, polling and message development for a successful Sheriff's re-election
Item: 2006 Cecil Field Referendum
Client: Neighbors Protecting Neighbors Committee
At Issue: Local County Charter Amendment
An amendment to the Charter of the Consolidated City of Jacksonville requiring the deeding of the land comprising
the former Navy Master Jet Base back to the US Department of Defense in hopes that the BRAC process might be used to return to the Navy land now occupied by Cecil Commerce Center. Our position prevailed 60% to 40%. We served as
pollster and general consultant.
Item: 2006 Judicial Elections
Clients: Libby Senterfitt, Dawn Hudson
At Issue: Local judgeships: Circuit Court Judge Group #33, County Court Judge Group #17
Libby Senterfitt was elected Circuit Judge and Dawn Hudson was elected County Court Judge - each by a margin of
57% to 43%. We served in a candidate development and general consulting role in each campaign.
Item: 2006 Escambia County Commission
Clients: Grover Robinson IV Campaign
At Issue: Escambia County Commission
Robinson unseated three-term incumbent County Commissioner Tom Banjanin by a 62%-38% margin. Our firm
served as pollsters and strategists in the campaign.
Item: 2006 Community Maritime Park Referendum
Client: Friends of the Waterfront Park Committee
At Issue: Local $70 million dollar waterfront development in downtown Pensacola
Overcame entrenched and bitter local opposition group in defense of the Pensacola City Council's action authorizing
the development of the Vince Whibbs Community Maritime Park. Our position prevailed 56% to 44%. We served as
pollster and general consultant.
Item: 2006 School Tax Referendum Campaign
Client: Sarasota Citizens for Better Schools
At Issue: One mill property tax for school operations
Successfully advised community leadership group in the 61%-39% extension of a millage rate increase for public
schools. We served as pollster and strategic consultant.
Item: 2006 Infrastructure Tax Extension
Client: Pensacola Penny for Progress
At Issue: One cent local option sales tax
Successfully advised community leadership group in the 64%-36% eleven-year extension of a local option sales tax
for community infrastructure. We served as pollster and general consultant.
Item: 2005 St. Lucie County
Client: (local political committee)
At Issue: Continuation of a half-cent sales tax to fund school construction.
We served as pollster and general consultant in this effort that won 80%-20% at the ballot box.
Item: 2005 Survey of Florida Business Leaders
Client: Florida TaxWatch
At Issue: n/a
A multi-channel survey of business executives in the State of Florida regarding the success and importance of the
Voluntary Universal Pre-K initiative in the State. Barcelo&Company employed outbound and inbound business-
to-business telephone interviewing methodologies supplemented by web-site data collection.
Item: 2004 Marion County School Tax Referendum
Client: C.A.R.E. Political Committee
At Issue: $100 Million
A campaign for a 5-year sales tax for school construction – passed in the wake of a disastrous hurricane season.
The brave but seriously underfunded campaign committee was successful in passing the tax by a 53%-47% majority.
We served as pollster and message design consultant.
Item: 2004 Lake County Land Preservation Bond Referendum
Client: The Trust for Public Land
At Issue: $36 Million
An innovative campaign for a 20-year bond issue aimed at Clean Water Protection, Over-Development Prevention,
and Natural Land Preservation. In the 2004 general election, Lake County voters turned out at a 77% rate and
approved the measure by 71% to 29%. Our client won all but one precinct, which it lost by a total of three votes.
We served as pollster.
Item: 2003 Lake County Impact Fee Initiative
Client: The Nolan Group / Lake County Public Schools
At Issue: County Commission Approval of Impact Fee Hike
One of the fastest growing counties in Florida, Lake County’s impact fees for school construction had consistently
lagged behind the cost impact. Working with the Superintendent, we developed a grass-roots message strategy
that resulted in the approval of the State’s highest local impact fee for schools. We served as message adviser in
Item: 2003 Sales Tax for Schools Referendum
Client: Citizens for Quality Education / Polk Co
At Issue: $ 450 million
Following closely on the heels of 2002’s successful referendum to convert the School Superintendency from elected
to appointed, we were successful in designing a winning strategy to enact a half-cent sales tax to pay for renovating
schools, purchasing technology, and improving student safety, achievement, and conduct. We served as Pollster
and message-design consultant for the effort.
Item: 2002 County Charter Referendum - Polk County, Florida
Client: Citizens for Quality Education
At Issue: Superintendency Conversion - Elected to Appointed
Polk County was the largest school district in the United States who still elected its Superintendent of Schools.
Referenda to convert the Superintendency from elected to appointed had failed six successive times in the past.
We used our integrated campaign messaging process to win this initiative on their seventh – and our first - attempt.
We served as Pollster and General Consultant in the effort.
Item: 2002 School Tax Referendum - Manatee County, Florida
Client: Citizens for Manatee Schools
At Issue: $ 376 million
Served as Pollster and Senior Consultant for the successful local referendum authorizing a local option half-cent
sales tax for fifteen years to fund school construction.
Item: 2002 School Tax Referendum - Sarasota County, Florida
Client: : Citizens for Better Schools
At Issue: $ 108 million
Served as Pollster and Senior Consultant to this one-mill property tax referendum for four years to support
Item: 2001 One-Cent Sales Tax Extension - Lake County, Florida
Client: Lake County Cities and Schools for the Future PAC
At Issue: $ 280 million
Barcelo&Company served as pollster and General Consultant for this successful public referendum re-authorizing a
local option one-cent sales local option sales tax to fund a fifteen -year public infrastructure development effort.
The effort overcame significant opposition from a locally elected constitutional officer and from an anti-tax PAC.
Item: Jacksonville Port Authority Restructuring
Jacksonville, Florida 2000-2001
Client: Jacksonville Port Authority
At Issue: Organizational re-engineering of Independent Authority
Developed and managed message strategy for a successful multi-phase effort to spin-off the Jacksonville Airport
Authority from the Jacksonville Port Authority. The message strategy gained a six-to-one majority vote on the Port
Authority's governing Board a unanimous endorsement from the City Council and a problem-free passage by the
local legislative delegation and Florida legislature.
Item: 2000 Better Jacksonville Plan - Jacksonville, Florida
Client: John A. Delaney Mayor
At Issue: $ 1.2 billion
Served as Senior Consultant to this innovative and dramatically successful public referendum authorizing a local
option half-cent sales tax increase to fund a twenty-year public infrastructure development effort.
Item: 2000 Children Services Board - Broward County Florida
Client: Citizens for Broward's Children
At Issue: $ 47 million (annually)
Served as pollster and Senior Consultant to this successful public referendum authorizing a local option half-mill
property tax increase to fund children's services in the county. In one of the largest and most complex local political
jurisdictions in the nation this campaign moved grass-tops support and public opinion to favor a politically difficult
increase in local property taxes.
Item: 1999 Public Works Improvements Package - Sarasota County, Florida
Client: Department of Public Works
At Issue: $ 600 million
Developed and implemented a research schema including focus groups covering four county regions and a
countywide public opinion survey designed to convince the County Commission to enact a sweeping public
transportation capital outlay program. The resulting analysis was sufficiently persuasive that the County Commission
voted in early December 1999 to endorse the entire public works program as a package and to move forward to
detailed project planning for the following February.
Item: 1999 Sales Tax Extension Referendum - Osceola County Florida
Client: Citizens for a Better Osceola III
At Issue: $ 970 million
Successfully planned and executed an extension of the local option one-cent infrastructure sales tax. For the first
time the tax proceeds were authorized to be expended for Osceola County's public school system.
Item: 1997 Sales Tax Extension Referendum - Sarasota County, Florida
Client: Sarasota Penny-Wise and Invest-A-Penny Political Action Committees
At Issue: $ 650 million
Developed the message and managed the campaign for continuance of the half billion dollar sales tax. The
referendum passed with a resounding 61% in favor of extending the infrastructure improvement and education
Item: 1996 Proposed Florida Constitutional Amendment (The Sugar Tax) - The State of Florida
Client: Citizens to Save Jobs and Stop Unfair Taxes
At Issue: $ 990 million
The passage of Amendment 4 would have imposed a penny a pound tax on Florida Sugar growers. Our firm
supervised all grass roots campaigning, served as a speakers bureau handling all media relations including
appearances on local radio and television news shows, and served as information center. The amendment
was defeated statewide 46% to 54%. Our firm also managed a statewide African American outreach effort
culminating in the distribution of over 600000 pieces of literature throughout Florida. The African-American
community in Florida voted overwhelmingly against the tax.
Item: 1995 Proposed Restaurant Meals Sales Tax - Hillsborough County, Florida
Client: Florida Restaurant Association
At Issue: First County-wide Tax on Restaurant Meals
Developed and directed an information-driven lobbying effort to convince Hillsborough County elected officials
of the potential for a public backlash against a proposed tax on restaurant meals which would have paid for
construction and maintenance on a new stadium for the Tampa Bay Buccaneers NFL football team. Interestingly
the survey found that voters were unwilling to see the restaurant tax even if it meant losing the Buccaneers to
Item: 1994 - Sales Tax Referendum - Manatee County, Florida
Client: The Nolan Group
At Issue: $ 350 million
Designed and shepherded the strategy for a one-cent sales tax to pass in Manatee County.
Item: 1994 - One-time Ad Valorem School Tax Waiver Referendum - Sarasota County, Florida
Client: Save Sarasota Schools Inc.
At Issue: $ 15 million in already-expended school funds.
Sarasota County had reached its capacity on how much a county could tax for its school system according
to the Department of Education. Rather than having the school system take a major funding cut for which
it was unprepared, Sarasota voters went to the polls to decide whether to forgo the tax cut in favor of
continued funding for the school system. Our firm surveyed the voters to learn feelings about the school
system in order to design an innovative message strategy that enabled the referendum to pass. Thus, Sarasota
voters voted against an automatic property tax decrease.
Item: 1994 - At-Large Commission Referendum - Sarasota County, Florida
Client: Citizens for Countywide Elections Inc.
At Issue: Repeal of single-member districts
A referendum went before Sarasota County voters to choose between electing county commissioners by single-
member districts or an at-large system. The single member district plan had been voted in only two years before.
Our firm measured the trends and designed a coherent and persuasive message strategy for the repeal of single-