Look, it's simple, really.
People watch an election. They are distracted by the signs, the ads, the direct mail, and the media coverage. They don't understand what's
happening, and no one is there to tell them.
What we do is simple. We listen to voters. We listen hard to voters. Then we help the client tailor the message to the agenda of the voters.
You see, we don't think elections are about candidates, issues, or ads. We think elections are about voters, more specifically they are about the
behavior of voters during a fixed period of time. That's the point of consensus.
In a free-market democracy people disagree most of the time. It's when there's a decision point - in politics an election - that the process needs
to yield a consensus. For that reason, we concentrate our efforts on building consensus around the decision-point, the election.
If we do our job perfectly, nobody knows that we were there. They just know that - truthfully - the majority of them agree with the result.
It's the civic sacrament of democracy ... the free will of a free people freely expressed in a free election.
That's what we do.
Some people think it's magic. We think it's very logical.
But we admit, when it's done well it's logicalmagic.