Public Opinion Research
"In public communication it is sometimes necessary to take the audience into account."
Communication advice from Barcelo&Company starts with the quaint notion that what the audience thinks matters. A lot.
Leaders today compete for a time-slice of audience attention. Precise agreement-mapping is essential for the construction of a persuasive message that leads to consensus. Barcelo&Company is a national leader in the strategic use of telephone survey research on behalf of our clients.
We do a lot of public opinion research. All of our efforts in contested communication begin with authoritative public opinion research
"First, people have to feel safe. They won't talk if they don't feel safe."
Helping people feel safe enough to open up is critical in any form of public opinion research. It's a particular challenge in qualitative research.
Qualitative research, they say, tells you a lot about a little. While it's not precisely representative in any statistical sense, it's a valuable tool for gaining an appreciation of texture and context.
It's also a powerful pairing to the quantitative survey research performed by Barcelo&Company:
* before a public opinion survey to
identify issues for polling, and
* after a survey to delve deeper into
research findings, to learn more about
respondent feelings and attitudes, and
to test potential arguments and
"The technician's technician."
There is no shortage of competent and innovative professionals who specialize in marketing, advertising, and graphic design. Many of the best turn to Barcelo&Company when they need to fashion a disciplined and precise audience-driven message strategy.
Our capacity for communicator/audience alignment helps guide overall communication conceptual design.
Our focus on audience agreement frees the creative people to be creative.
Our emphasis on message discipline keeps the message trained on the target.
We make good campaigns great and tough campaigns brilliant.